FOR IMMEDIATE RELEASE Contact: Bert Copple
Telephone: 248-203-2273
Be a Santa to a Senior Holiday Gift Giveaway
Again Brings Cheer to Area Older Adults
The popular campaign that over the last five years delivered more than 12,000 gifts to local needy seniors is being planned again this holiday season. Area retailers, along with agencies that serve older adults, have partnered with a local senior-care service to make sure that isolated seniors receive gifts and companionship through the Be a Santa to a Senior program.
The area office of Home Instead Senior Care, the world’s largest provider of non-medical home care and companionship for older adults, has joined several aging networks and senior centers in cooperation with regional National City banks, ACO Hardware locations, and the Dignity Memorial Group to provide presents to seniors who otherwise might not receive a gift this holiday season.
Throughout North America, this is the sixth year of the program where last year more than 28,000 volunteers distributed gifts to deserving seniors. In the past five years since introducing this Be a Santa to a Senior program, Home Instead Senior Care has helped provide more than one million gifts to 700,000 seniors in North America.
“Be a Santa to a Senior is a great way to give back to the older adults in the community during the hectic holiday season when many are forgotten,” said Tina Rowley, owner of the Home Instead Senior Care office serving Birmingham, MI. “The holiday is often considered a time for children, but seniors – especially those who are isolated and lonely – need to be remembered as well. Be a Santa to a Senior also is designed to help stimulate human contact and social interaction for older adults who are unlikely to have guests during the holidays.”
Here’s how the program, which runs from Nov. 16 through Dec. 12 works: Prior to the holiday season, the participating local non-profit organizations will identify needy and isolated seniors in the community and provide those names to Home Instead Senior Care for this community service program. Christmas trees, which will go up in participating National City banks, ACO Hardware stores, and other retailers, will feature ornaments with the first names of the seniors and their respective gift requests.
Holiday shoppers can pick up an ornament, buy items on the list and return them unwrapped to the store, along with the ornament attached. Home Instead Senior Care then enlists the volunteer help of its staff, senior-care business associates, non-profit workers and others to collect, wrap and distribute the gifts to these seniors. A citywide gift-wrapping day, when hundreds of the presents will be wrapped, will be held on Tuesday, December 15, 2009 at the Troy Community Center.
Martha, 82, is one area senior who will benefit this year from Be a Santa to a Senior. She lives below the poverty level, has no family in the area, and would normally receive no gifts or visitors at Christmas. This year she’s asking for a new towel set, a modest but much-needed request, and sugar-free candy due to her being a diabetic.
“Be a Santa to a Senior is a way to show our gratitude to those older adults who have contributed so much to our community,” Bert Copple, the franchise’s general manager said. “We hope to reach out to many with this gesture of holiday cheer and goodwill.”
If you or someone you know is interested in volunteering to help on the regional gift-wrapping day, contact Mary Sue Sarzynski at 248-203-2273. Businesses are encouraged to contact the local Home Instead Senior Care office about adopting groups of seniors. For tree locations in your area, or for more information about the program, log on to www.beasantatoasenior.com.
* * *
Editor’s Note: For more information about Be a Santa to a Senior, or to arrange photos of the gift-wrapping day, contact Bert Copple at 248-203-2273.
